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About Klavvi
Kapde sab ke paas hote hain, par tumhare paas Klavvi hai
Klavvi is a modern ethnicwear brand for women who embrace tradition with style. Rooted in Indian culture and crafted for today’s lifestyle, our collections blend soft fabrics, elegant cuts, and timeless designs. Whether it’s for college, office, or festive celebrations, Klavvi creates affordable premium outfits that reflect grace and confidence. Made for women in India’s growing cities and towns, every Klavvi piece tells a story — of heritage, comfort, and everyday beauty.
The Heart Behind Klavvi
This isn’t the story of big investors or fashion celebrities. It’s the story of Sarla Ji, a devoted housewife and skilled artisan, who built her small home-based stitching setup from the ground up. For over 8 years, she designed and stitched ethnic wear like kurtis, suits, and palazzos for her own loyal customers who trusted her craftsmanship and personal touch.
Her creations weren’t mass-produced; they were made with care, emotion, and a deep understanding of what Indian women truly feel confident in. She never called herself a designer, but her hands told stories of tradition, strength, and quiet ambition. Nitin Kumar, her nephew, was deeply inspired by her passion. While studying digital marketing, he saw the power of what she was creating not just clothes, but connection. He realised it was time to take this legacy forward by building something bigger — a brand that could carry Sarla Ji’s authenticity to women across India.
That’s how Klavvi was born — a homegrown brand that blends handcrafted ethnic fashion with modern aesthetics, rooted in family values and cultural pride.
At Klavvi, we don’t just create clothes — we tell stories. We celebrate women like Sarla Ji, and every woman who wants to wear something that truly feels like her.
Our Mission
To empower women through clothing that feels as personal as it looks beautiful. Whether you're going to college, attending a wedding, or just living your everyday life — Klavvi fits your moment.
We believe that every woman deserves premium ethnic wear that doesn’t break the bank — fashion that respects her heritage, enhances her confidence, and tells her story.
What Makes Klavvi Different?
Rooted in Indian Tradition
Our designs are inspired by local stitching, cultural charm, and real boutique-style craftsmanship — straight from the hands of experienced artisans like Sarla Ji.
Made for Real Women
From college mornings to festive nights, our ethnic wear is made to feel good, look great, and move with you.
Premium Feel, Affordable Price
You deserve quality without overpaying. Klavvi brings boutique-level outfits at honest prices — no middlemen, no fancy markups.
Homegrown with Heart
We’re not a corporate brand. We’re a story of a housewife and her nephew turning passion into purpose — creating fashion that speaks to women everywhere.
​Our Promise
Our Promise
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We aren’t just a brand — we’re a bridge. A bridge between generations, cultures, and dreams. With every Klavvi piece, you're not just wearing fabric — you're wearing a legacy.
With Klavvi, you’re not just wearing ethnic wear
you’re celebrating the women who shaped you, the roots that ground you, and the dreams you're chasing